A workshop held on October 31 with the theme “Opening the Curtain on Making Creative Briefs for TV Commercials” was held at Hoa Sen University in Nguyen Van Trang Street in District 1. The workshop was the beginning of an activity chain that will be carried out during a TVCreate 2015 contest.
The workshop attracted the attendance of the contest’s candidates, young people who love TV adverts, and experts in the advertising and communications field.
Speakers shared useful knowledge on the role of television commercials in commerce, important elements of commercials that will be attractive to audiences, and secrets for creative implementation of requirements and storyboards.
Speaker Vu Nguyen Hoai Huyen, deputy marketing director at Ladofoods Viet Nam, speaks about the importance of TV commercials in advertising..
Speaker Nguyen Bich Tram
Nguyen Bich Tram, PR expert and editor-in-chief of entertainment website Kul.vn, said that creativity and innovation were vital elements in advertising concepts. She said that a deep understanding of markets and customer wants were essential in creating advertising. Truong Anh Tuyen, creative director of Geometry Global and former student at Hoa Sen University, said that creativity does not mean co-operation without any structure or guidance but rather co-operation that combines art and science.
Speaker Truong Anh Tuyen
Students ask questions of speakers at the workshop.
The workshop ended as a step forward for helping candidates become more confident in the process of making TV commercials. The contest is expected to produce many impressive TV advertisements.
The second workshop on techniques to make TV commercials is scheduled to be held on November 14 at the Hoa Sen University branch at Nguyen Van Trang Street.
Khánh Chi - Tú Quyên
Translated by Phan Nhi